We’ve been busy at Echelon Insights over the last few months, and today, we’re proud to announce Optimized Listening, the first social analytics platform that lets candidates, causes, and companies see who’s really doing the talking on the issues and trends driving the conversation.
Recent elections have shown us that we can no longer rely on polling alone to understand what the public really thinks. But many approaches to digital listening, focusing only on counting raw mentions or imperfect sentiment scores, have been a less than convincing alternative. So we decided to build something better.
As a decision maker, you care about what specific audiences think – that can be policy elites, the media, activists, people within Congressional districts, or key voter groups. You also care about tracking whether your issue has broken through with the public at large. Knowing that there were a million tweets about your issue doesn’t tell you very much when you don’t know who was saying it.
Optimized Listening provides a unified platform to quantify issues and the news cycle like never before and answer the basic question: who’s talking about me, and do they matter?
You got a taste of Optimized Listening if you caught The Year In News, where we analyzed nearly 200 million U.S. tweets about every major news event in 2014, breaking down what mattered most by key audiences like media elites and political activists.
Optimized Listening analyzes every tweet about news events and issues, public figures, and key corporations – nearly 100 in the basic version. We then create custom audiences representative of key groups that matter to success or failure in a political or brand campaign, or a policy fight. And then it answers questions like:
- What share of news conversation is my issue capturing today and over time, both overall and within key audiences, and how does this stack up with potential competitors?
- Does my issue matter more to elites or the general public? Are there trends that might be concerning – for example, is the Beltway ignoring a potentially negative conversation about my issue brewing outside the Beltway?
- Which issues are partisan activists on the Right or the Left – the ones who matter in the Presidential primary process – talking about the most?
- Demographic insights like gender breakdowns on every issue and the types of communities – rich or poor, urban or rural, or ethnically diverse – where an issue is being talked about the most.
Optimized Listening offers a unique approach to social analytics that combines the benefits of large scale conversational data with the statistical rigor and subgroup analysis that are essential to traditional market research. And it’s endlessly customizable. It can include custom issues you define and using advanced network analysis, we can identify the most influential people on your issue or in your network and track exactly what they’re saying – not just on your issue, but every other issue out there too.
Let us know if you’re interested in getting more information or a demo of Optimized Listening. We’re eager to share the incredible data we’re analyzing and can’t wait for you to see it too.